The Russians and the DNC Server
History would almost certainly have turned out differently if the DNC server had been boring. But it wasn’t. It was a cesspool of salacious gossip, childish invective and pork-barrel politics. If you were Donald Trump, what wasn’t to like? The Democrats lost their apparent moral high ground, and they looked amateurish. Given two deplorable choices, voters went for the clown with the best circus.
Let’s be clear– the Russians hacked the DNC. But let’s also be clear– the Russians didn’t put the ugly stuff there. The Democrats did.
What the Democrats learned is that once the horse is out of the barn it’s too late to deny that you had a horse. This is a lesson for every enterprise. The only time you have any real control is when the communication is being created.
In your enterprise, don’t say in the dark what you will regret when the lights go on. Dirty secrets will always be dirty, but not always secret. Conduct yourself as if the world is constantly watching. The supermarket tabloids are not going to report on the 95% of your internal communication which is honourable.
Here are Seven Simple Rules for Enterprise Communication (http://www.purposeful.ca/blog)